Content refresh

Articles age. Competitors publish newer pages, facts and prices change, and an article that ranked well in its first months slowly slides down the results. A content refresh asks Quibo to write the article again with today's data and to put the new version at the same address, so the URL keeps the authority it has earned.

When to refresh

• The article shows Losing ground on its page or Refresh suggested on the articles board (see Search Console).
• The topic moved on: new versions, new pricing, a new year in the title, a competitor that now covers more.
• The article still gets impressions but fewer clicks than before, which usually means the result looks dated next to newer pages.

You do not have to wait for the flag. Any article that Quibo published to your CMS can be refreshed from its page with Refresh this article. Owners and admins can start a refresh.

What changes and what stays

Stays the same:

• the URL and the slug, so links and rankings keep pointing at the same page;
• the core topic and the search intent the article targets;
• the old article as context, so the refreshed version covers what still works and keeps its angle;
• the original article in Quibo, which is archived with its review trail and Search Console numbers.

Changes:

• outdated facts, figures, dates, versions and product names, checked against what the top results say today;
• new sections for what competing pages now cover and the old article did not;
• title, meta description, FAQ and cover image, all regenerated;
• the full text: a refresh is a complete new article, not a list of edits.

What it costs

A refresh uses one article from your balance, the same as a new article. The article is taken from the monthly quota first and from top-up or bonus credits after that. Nothing is charged if the refresh cannot start.

How it works

1. Open a published article and click Refresh this article. Confirm with Use 1 article and refresh.
2. Quibo creates a new draft linked to the original (you will see "Refresh of ..." at the top of its page) and runs the full pipeline with the old article in view: research on the current results, outline, draft, humanize, critique, revise, internal links, SEO assets and cover image.
3. The draft lands in Ready. Review it in the editor like any other article. The approval step still applies: nothing reaches your site until you publish or schedule it.
4. When you publish, Quibo updates the existing post on your CMS instead of creating a second one. The refreshed article takes over the original's CMS reference and the original moves to Archived.

Only one refresh of a given article can be in progress at a time.

How decay is detected

After every Search Console sync Quibo compares each published article's last 28 days with the 28 days before it. An article is flagged as losing ground when either of these holds:

• it had at least 20 clicks in the earlier period and clicks dropped by 30 percent or more, or
• it had at least 100 impressions in the earlier period and its average position got worse by 3 or more.

The flag clears on its own once neither condition holds. Flagging never starts a refresh by itself; you decide.

What happens on each CMS

If the original was not published through Quibo (no CMS reference stored), the refresh button stays disabled.

Plans that include it

Content refresh is included from Growth and on every higher plan, and on lifetime tier 3 and up. On other plans the button is shown disabled with the plan hint; see Plans and quotas.

Articles older than 30 days

Thirty days after publishing, Quibo removes the article body from its database and keeps the live copy on your CMS as the reference. A refresh of such an article reads the live page at its public URL as the starting point, so edits you made on the CMS after publishing are taken into account. Framer articles keep their body in Quibo and refresh from it.