Brand profile

Every site has a brand profile: the voice, audience, topics and examples Quibo writes from. The writer reads it every time it drafts an article for that site. Open it on the site's page, under Brand profile. Owners and admins can edit it, and every change takes effect with Save brand profile. Members see every field but cannot change it, and the page says so. For them, a field an owner or admin edited is marked Edited by an owner or admin.

Where it comes from

Quibo reads your site to fill in the profile:

• when you connect the site;
• when you click Re-crawl brand on the site page;
• when you update the site's credentials;
• on its own every few months, so the profile keeps up with your site.

If Quibo cannot read enough of your site, it starts you with a neutral, professional voice and says so on the site page. Edit the profile to make your articles sound like you.

While Quibo reads your site again, the brand profile stays on the page and you can keep editing it.

Your edits are kept

When you change a field and save, the field is marked Edited by you. When Quibo reads your site again, it keeps every field marked this way exactly as you saved it, and refreshes the other fields from your site.

Only a real change counts. Saving without touching a field does not mark it, and adding or removing spaces or empty lines does not count either. Emptying a field is a change: saved empty, it stays empty. The brand Name is the one exception: left empty, Quibo fills it in again the next time it reads your site.

If you save while Quibo is reading your site, your save is kept. If Quibo finishes reading your site while you have the page open, what you typed stays on the page, and saving changes only the fields you edited.

Some settings are never changed when Quibo reads your site, whether you edited them or not:

• the Sources settings: Never cite or link these sites, Preferred sources, Avoid citing other online shops and Outside links;
• the Target country, once it is set. If you change it to Default for the language, it stays that way until you hand it back (see below): Quibo then picks the country from your site again;
• the Default author.

Hand a field back to automatic updates

To let Quibo update a field you edited:

1. Under the field, click Let Quibo update it.
2. Click Save brand profile.

The field keeps its current value until Quibo next reads your site, then it follows your site again. To refresh it right away, click Re-crawl brand after saving. Changed your mind before saving? Click Undo under the field.

Editing a field again makes it yours again: it is marked Edited by you when you save.

The Target country offers Let Quibo update it only while it is set to Default for the language. A country you picked always stays, so there is nothing to hand back.

Profiles saved before Quibo marked edits

A profile saved before Quibo marked edits does not say which fields you changed. The first time Quibo reads your site again, every field that differs from what it reads stays as it is, marked Kept from your earlier profile, and the fields that match are refreshed. Some fields are refreshed even when they differ:

• empty fields: Quibo fills them from your site;
• fields still in the neutral voice's words, such as a primary tone of "neutral, professional".

When two or more fields are still in the neutral voice's words (Image style keywords and Avoid count as one), Quibo treats the profile as the neutral voice: every field still at its neutral setting is refreshed too, and only the fields changed from it are kept. A profile that still says it runs on the neutral voice is refreshed as usual.

Saving before Quibo reads your site again marks only the fields you change, and a field you empty in that save stays empty, except the brand Name.

Hand kept fields back like edited ones, or click Let Quibo update every field at the top of the brand profile and confirm: every kept and edited field is handed back right away, with no need to save.

Sources

The Sources section decides which other websites your articles may cite and link to, and whether links to them are published as followed or nofollow (Outside links). See Sources for each setting.